Hall Strategies was selected by the First Lady of the State of Tennessee’s office to produce a legacy report highlighting eight years of critical work and progress done across the state to help children flourish. Funded by the ACE Awareness Foundation, Hall Strategies reviewed data and initiatives executed across eight state agencies as well as strategy memos and speeches given during the administration. The goal was to chronicle the progress made for children and set the stage for continued success in the next administration.
Hall Strategies was able to take diverse wide-ranging initiatives and results, and develop a narrative that took the report reader highlighted the support children and families received from birth to entering the workforce. The project was done over the span of just a few months and resulted in an eye-catching 32 page report. In addition to developing all 32 pages of copy, the narrative outline and layout, Hall Strategies oversaw the design execution with one of its trusted, hand-selected design partners.
The report was introduced and unveiled by First Lady Crissy Haslam on September 12th, 2018 at the Building Strong Brains Summit. Said First Lady Haslam at the report’s introduction,
“It is crucial to recognize how far we have come as a state in protecting and prioritizing our children and families, so that we might understand the importance of this work and capitalize on our momentum moving forward. Thank you to the dedicated individuals, state agencies and partners who have created this momentum.”