Finally.
In my 13 years as a public relations professional, I finally broke down today and submitted some of our projects and clients for the annual PRSA Parthenon Awards. I’m not sure why I have always been resistant except to say that I’ve been too busy to focus on it. (Too busy? For 13 years? How lame.) So, today, with most all the coordination led by Hall Strategies’ in-house-organizational-genius and stellar-PR-professional Jena Locke, we finally entered to win a prestigious local pr award.
It all started few weeks ago when I sat down with Jena and talked about the award categories and which clients we should enter. The selection process was a challenge because the possibilities were many. We restrained ourselves, quite frankly, because a bunch more all nighters was just not what we were looking for. So, we made some decisions and pared it down. We’ve got great clients and great projects. One thing about our work is certain: we are 100 percent committed to what we do on behalf of our clients. In fact, to say we own our projects is just an understatement. So, in light of that, I’d like to note some of the work that we didn’t submit for an award, but we certainly could (and probably should) have:
FELD ENTERTAINMENT: Feld is producer of the greatest family-entertainment shows on earth including Ringling Bros. and Barnum & Bailey Circus, Disney On Ice and Monster Jam. In less than one year of working with Feld, we’ve made significant impact on their publicity and ticket sales in the Nashville market. Our approach has been to further weave Feld productions with our community. Through our relationship with business and organizations through the years, that’s been fairly simple. Who doesn’t love Disney and the circus? Just by introducing ideas to the right people on how this community partnership might take place and we’re off and running. Look for more news about FELD around Nashville in the coming years. We just might be sending Mickey or a clown to your door soon!
SOLAR SYMPOSIUM: Last year, working closely with the Tennessee Economic Partnership (TEP) as I have for many years, we set out on a new direction in order to address a problem that kept arising. As background, TEP is an organization of leading economic developers from across the state that are committed to marketing the state as a great place to do business. Early in 2009 TEP members began to express concern that there was a lot going on in Tennessee and in the world around job creation in the renewable energy sector, but as leaders in economic development we had a lot to learn about this emerging industry. We wanted to speak intelligently to industry leaders about their industry and all the opportunities and activities in Tennessee that would benefit them. So, in October of 2009, TEP hosted the first ever Solar Symposium. It was a day that brought together economic development officials and solar industry leaders in educational sessions and dialogues. What came from the event was a series of important next steps for our state to keep the renewable energy momentum that we have seen over the last several months.
I could go on and on about clients that I love, but these are just a couple that I’d like to throw props to as I was contemplating great projects over the last year.
All the best,
Abby