Hall Strategies Recognized Nationally for Client Social Media Campaign
Southern Festival of Books Twitter Contest Puts Local Firm in National Spotlight
We’re pleased to announce that Hall Strategies has been chosen as a national finalist by PR News for its Twitter social media campaign on behalf of Humanities Tennessee and the Southern Festival of Books. Hall Strategies is one of five finalists in the Social Media category of the 2009 Nonprofit PR Awards by PR News, the leading trade publication among communicators.
“Social media has become a vital part of public relations for every organization in every sector, and we’re honored to be recognized nationally for the creative work we are doing with our clients,” said Hall Strategies’ founder Joe Hall.
Humanities Tennessee, which held its 21st Annual Southern Festival of Books last weekend, said the award-winning social media campaign built awareness and excitement in the weeks leading up to this year’s Festival and helped grow and engage the Festival’s social media network.
The 11-week social media campaign gave the Festival’s Twitter followers (@sofestofbooks) daily clues about featured authors who would be appearing at the annual literary festival in Nashville. Weekly winners received VIP treatment at the event, held Oct. 9-11. Over the course of the campaign, individual Twitter followers increased by 15 percent.
Contest winners with their Speed Reader passes, which bumped them to the front of the long line of fans awaiting Author/Astronaut Buzz Aldrin's signature at the 21st Annual SoFest of Books
“It seems that 140 characters can tell a story and this one is about how Festival patrons and authors connected to this year’s event through the digital world in which we now live. The Festival is a celebration of the written word, not necessarily the printed word, and that’s the story behind the story that makes this award so extraordinary,” said Humanities Tennessee President Robert Cheatham.
According to PR News, the Nonprofit PR Award is a “highly competitive program (that) showcases the most talented communicators and teams in the nonprofit sector.” Hall Strategies is among five finalists in the Social Media category and is the only local public relations firm chosen. It will compete for the top award, which will be announced at the National Press Club in Washington, D.C. on Nov. 3.