Client News


July 1, 2009

WORLD FAMOUS DOUGHNUT MAKER BRINGS KOOL KREME TO MIDDLE TENNESSEE

koolkremeKrispy Kreme Doughnuts, Inc., the legendary maker of the world-famous, hot, melt-in-your-mouth Original Glazed® doughnut, is now offering Kool Kreme® – a sensational new line of mouth-watering soft serve products, complete with a premium sundae toppings bar.

Krispy Kreme’s new Kool Kreme soft serve comes in Very Vanilla and Deep Chocolate. The new Kool Kreme menu also offers traditional cones, shakes and Krispy Kreme’s specialty doughnut sundaes, all paired with a toppings bar that includes classic hot fudge, seasonal fruit, Butterfinger®, Oreo® cookie pieces, M&Ms and Reese’s® peanut butter cups.

To celebrate Kool Kreme and the face lifts of the stores that were remodeled in preparation for the new menu item, Krispy Kreme stores in Middle Tennessee hosted Kool Kreme Sunday Socials on June 28 from 1 – 3 p.m. In addition to the new product line, each location offered fun family friendly activities such as face-painting, a doughnut toss, giveaways, mini-doughnut samples, a Kool Kamp misting tent and more.

The Kool Kreme rollout celebration will continue with the Krispy Kreme Elliston Place location opening in mid-July.

There’s been a buzz about Kool Kreme in the Nashville Business Journal, Brentwood Fun Times, Daily News Journal, Murfreesboro Post and the Nashville Scene, as well as in Ms. Cheap’s blog and the Tennessean Foodwire blog, Kool Kreme was also featured on WSMV’s news program.

Check out Krispy Kreme Nashville on Twitter, Facebook, YouTube and Flickr.


March 31, 2009

KRISPY KREME HOT LIGHT TO SHINE IN SMYRNA

Fresh, hot doughnut fans save the date: the Krispy Kreme Hot Light will soon beam bright in Smyrna with the opening of the newest Krispy Kreme Doughnut Factory and Kremery, located at 434 Sam Ridley Parkway on Thursday, April 9.

The store will open for business at 6 a.m. and you’d better arrive early: the first customer to walk through the door will receive a free dozen Original Glazed® doughnuts every week for a year; the next 11 customers will receive a free dozen Original Glazed doughnuts every month for a year; and the first 100 customers will receive an official Krispy Kreme Smyrna T-shirt. 

The public is also invited to attend Krispy Kreme’s official Rutherford Chamber of Commerce Ribbon-Cutting ceremony at 11 a.m.

Check out a sneak peek of the store on YouTube and RSVP to the Grand Opening on FaceBook!

About Krispy Kreme: Krispy Kreme Inc. (NYSE: KKD) is an international retailer of premium-quality sweet treats, including its signature hot Original Glazed® doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 520 locations around the world.  Visit us at www.KrispyKreme.com.

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