Hall Strategies is a Nashville public relations and government relations firm serving a roster of local, regional and national clients doing business in Tennessee. An insider's perspective, common-sense strategies, social media and digital PR tactics give our clients an edge in navigating the challenging arena where business, government and the media intersect.

222 Second Avenue North Suite 210 Nashville, TN 37201

Phone: 615.242.8856 Fax: 615.242.8857

Success.

United Regional Medical Center is a full-service community hospital in Manchester, Tennessee that needed a public relations campaign to demonstrate widespread community support for their Certificate of Need (CON) request for a much needed replacement hospital. Hall Strategies responded with the New Hospital Now campaign, mobilizing the community and communicating the importance of a modern health care facility to the economic growth and quality of life for Manchester.

Hall Strategies worked with hospital leadership to mobilize a grassroots base that was active and supportive of the new hospital. The campaign garnered more than 5,000 signatures of support and New Hospital Now yard signs blanketed the community. Numerous community, social and media relations events were held and hospital leadership gave more than 50 presentations to area community groups and radio shows. Despite opposition from two other area hospitals, United Regional's CON was supported by the city and county mayors through the course of the campaign. The CON was approved unanimously by the state oversight board on December 12, 2007. Contact us to see what a full featured social media, public affairs and public relations plan can do for your cause.