Success.

In 2007, a coalition of public health advocates banded together with the Tennessee Restaurant Association and other major business organizations to form the Smoke-Free Tennessee Coalition and lead an effort to pass Tennessee's first tobacco policy that would protect the health of non-smoking employees.

Hall Strategies, a Nashville public relations firm, was hired to lead the pr and grassroots efforts that helped make what many thought was a preposterous proposition a reality in this top tobacco growing state. For the coalition, our firm developed a government relations and public affairs strategy that included hosting rallies in every major community in the state, crafting campaign message, developing the itsakiller.com website, supporting a massive letter writing campaign and signing on nearly every major newspaper in Tennessee to editorialize for our position. The bill became law on June 11, 2007.